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| Title: | Innovate Like Edison | ||||
| Author: | Michael J Gelb (A world renowned author on genius thinking) teams up with Thomas Edison’s great grand niece (Sarah Miller Caldicott) to produce this book. | ||||
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| What the book is about: | |||||
| Acknowledging that the great Edison did more than just invent the light bulb, this book provides practical applications as to how anyone can use his systems and processes to increase their own levels of innovation.
As we work through the book we find that the primary requirement is to adopt the following five skill sets: 1. A solution centred mindset, consisting of Aligning goals to passions, Cultivating optimism, Seeking knowledge relentlessly, Experimenting persistently and Pursuing objectivity. 2. Kaleidoscopic thinking, consisting of Maintaining a Notebook, Practicing Ideaphoria, Discerning patterns, Expressing ideas visually and Exploring the roads not taken. 3. Full spectrum engagement, consisting of Intensity and relaxation, Seriousness and playfulness, Sharing and protecting, Complexity and simplicity, Solitude and Team. 4. Master mind collaboration, consisting of Recruiting, Designing, Inspiring, Rewarding and Networking. 5. Super value creation, consisting of Linking to market trends, Tuning in to the target audience, Applying the right business model, Understanding scale of effects and Creating an unforgettable brand. Each of the skill sets is explained in detail and we are even encouraged to learn to juggle to increase our grey matter. |
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| Would I buy this book: |
YES |
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| A great book for those who aren’t naturally creative. | |||||
| What I liked about this book: | |||||
| I Liked the way it dissected the creative process and gave guidance in how to use it. | |||||
| What I thought could have been improved in this book: | |||||
| As with other books which I have recommended I couldn’t find anything major to improve on. Should anyone else have a view on things that could have been improved, please feel free to comment on my blog. | |||||
| Formats available: | |||||
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| Where available: | |||||
| http://www.fishpond.co.nz/ | |||||
| www.thenile.co.nz | |||||
| www.Audible.com | |||||